Abbey Dawn is a clothing line designed by musician Avril Lavigne. The name goes back to Lavigne’s childhood, where her father nicknamed her “Abbey Dawn”, and her high school friends would often call her “Abbey”. The line was initially described as a “Juniors’ lifestyle brand”, but since then has evolved to accommodate older girls. As of December 2010, the line has included men’s clothing, heavily influenced by her brother’s and bandmate’s style. The girl’s clothing is inspired by Lavigne’s personal ‘Rock and Roll’ style, and as the quality of the clothing has improved the line has become more expensive.
A singer, songwriter, and musician whose powerful pop songs have connected with millions of fans around the world, Avril Lavigne brings her unique point-of-view to her lifestyle brand Abbey Dawn — a bold, colorful line of rocker chic-influenced clothing and accessories for girls who are confident in their personal style and unafraid to express themselves through fashion.